October 6, 2011

The IOU Project

The IOU Project produces unique, handmade apparel based on fabrics handwoven in India. Because each textile is unique, they provide end buyers with the ability to trace the production process from finished goods right back to the weaver that hand-wove the fabric. The stories of how that item was created, of the people involved, of the customers who purchased them, are the essence of the the e-commerce social network which The IOU Project has built as a meeting place for a community that shares brand values of authenticity, transparency, uniqueness and both social and environmental responsibility.

September 10, 2011

Online Shoe Customisation: miadidas & more

Adidas is offering customisable shoes through their miadidas website. The level of customisation which the user is allowed is quite high, including different colors for various areas of the shoe, choice of materials and patterns as well as personilisation through embroidery.

Other similar services available online are provided by:

Converse, Nike,Vans, Reebok, Timberland.

September 6, 2011

Hello World!

Hello everyone! We are very happy to start this blog, through which we would like to communicate latest developements in our areas of interest and expertise such as e-commerse, e-collaboration, knowledge management, mass customisation and digital marketing solutions. We appreciate any feedback, ideas and contributions. If you wish to contact us please e-mail us or visit our website.